This is a great question. Why invest in web content unless you have an idea about how it can impact your business growth? Simply put, it can opens communication, opportunities and increases value to potential clients. In many cases it also reduces cost and disseminates information faster than just about any other medium. Perhaps the better question would be, “How much can the web help us grow our business?”
At Luminous Productions, we’ve occasionally heard small business within a small communities express doubt that their business will greatly benefit from a web presence or social media presence. Rarely, is this actually the case. Investment in a strong web strategy is typically more economical and far reaching than other marketing strategies. The technology aspects can be intimidating at first look, but they provide great potential from growth. You don’t have to go into it blind, as there are analytic tools that will allow you to measure the success of campaigns and your web presence. These analytics become a great driver for what is working for your website and what sort of return on investment you are receiving.