How Do We Better Connect With Customers?

This is a common question we hear from clients. Customer engagement is essential to effective marketing and the success of just about any business. Marketing techniques may have changed vastly over the past 25 years, but the underlying principles are the same. Potential customers look for a product or service provider that installs confidence, relates to them, and provides a service or product that fills a need.

Social media provides a platform to introduce your business, products and services in a non-intrusive manner.  The generational shift in communication has lead to a revamp in marketing strategies and where efforts are concentrated. Mouth to mouth advertising has shifted to social platform communications in the likeness of facebook and twitter recommendations. Customer support is often provided via a community that is heavily contributed to or videos providing greater detail that may have once been in store “how to lessons.”

Your social presence provides insight into your business and its ability to relate to and support potential customers. Mismanagement of your online reputation can have far reaching consequences and greatly impact potential sales. Luminous Productions can assist in reputation management and social marketing strategies.

This is a common question we hear from clients. Customer engagement is essential to effective marketing and the success of just about any business. Marketing techniques may have changed vastly over the past 25 years, but the underlying principles are the same. Potential customers look for a product or service provider that installs confidence, relates to them, and provides a service or product that fills a need.

Social media provides a platform to introduce your business, products and services in a non-intrusive manner.  The generational shift in communication has lead to a revamp in marketing strategies and where efforts are concentrated. Mouth to mouth advertising has shifted to social platform communications in the likeness of facebook and twitter recommendations. Customer support is often provided via a community that is heavily contributed to or videos providing greater detail that may have once been in store “how to lessons.”

Your social presence provides insight into your business and its ability to relate to and support potential customers. Mismanagement of your online reputation can have far reaching consequences and greatly impact potential sales. Luminous Productions can assist in reputation management and social marketing strategies.