This is a common question we hear from clients. Customer engagement is essential to effective marketing and the success of just about any business. Marketing techniques may have changed vastly over the past 25 years but the underlying principles are the same. Potential customers look for a product or service provider that instills confidence, relates to them and provides a service or product that fills a need.
Social media provides a platform to introduce your business, products and services in a non-intrusive manner. The generational shift in communication has lead to a revamp in marketing strategies. Mouth to mouth advertising has shifted to social media communications through Facebook and Twitter recommendations. Customer support is often provided via a community or videos providing greater detail that may have once been in store “how to” lessons.
Your social presence provides insight into your business and its ability to relate to and support potential customers. Mismanagement of your online reputation can have far reaching consequences and greatly impact potential sales.