Using photos to maximize your home’s selling price?
Basic economics tells us that increased demand yields a higher price. This begs the question, how do you increase demand for your home? With the majority of home buyers using websites like zillow.com and realtor.com to preview listings, a strong first impression is paramount. Interest in your listing will often begin and end with that first impression. The perceived quality of your home will often be judged in a matter of seconds during a typical online viewing. If you are able to capture attention through a strong-featured image, the proceeding images will either continue to build trust or provide a negative impression. Professional photography is a method of building trust, establishing quality, and generating a lead.
How do I get professional photos that sell?
Either you’ve searched for this content or been directed here by an agent that values a strong marketing message. Rest assured, you’re headed in the right direction. It’s time to prep your home for a great shoot that evokes excitement with potential buyers.
Time for the Shoot (Home Prepping)
Recommendations for a successful home photoshoot.
- Turn on all lights, lamps, and exterior lights (yes, even during daytime shoots) – replace light bulbs where needed and use a consistent lighting temperature. Often times, warm lighting looks better than cool white or daylight white bulbs but the consistent color is ideal. Avoid mixing the two, especially in the same fixture.
- Shut off all fans or items in motion
- Contain animals to one area or make arrangements to remove them during the shoot.
- Most shots will be super wide angles with long exposures (some shots may exceed 1 minute in total), encourage all foot traffic to remain outside the house away from window. When shooting outside, move traffic inside but away from windows. This also includes animals as they tend to congregate at sliding glass doors and present a very odd-looking image as they move during the exposure.
- Declutter! – LESS IS MORE!
- Clear kitchen countertops to the very minimum and remove refrigerator magnets and pictures
- Bedrooms: Make beds, make sure lamps are plugged in and working, remove clutter from the nightstand.
- Bathrooms: Hide soaps, toothbrushes, toilet plungers, bath toys, and other items when possible.
- Put away shoes, backpacks, coats, dog dishes and remove animal enclosures
- Although not entirely necessary, when convenient or possible, remove family photos or replace with landscape scenes or just remove the family photos not affixed to the wall.
- Move cars away from the house
- Tidy up outside
- Make sure grass is cut (Tip: Cut and trim grass a couple of days before to allow a little regrowth before the shoot for the best look)
Hint: Typically garages and utility rooms are not photographed unless they contain a selling feature. These location tend to be good locations for temporarily storing items that are being removed for pictures.
Now, you’re ready! Shoots times range from 40 to 80 minutes depending upon the size of the home and adjoining property.